E-Commerce Advertising trends are the general direction of where the industry is heading, and trends can vary in length from short to intermediate, to long term.
In this article, we’re going to focus more on Long-Term E-Commerce Advertising Trends which usually are higher rewarding when implemented correctly.
Every year there are new E-Commerce Advertising Trends, it’s important businesses and E-Tailers to identify and adopt these Trends to reach out to a bigger audience.
Marketers who adopt these Advertising Trends stay ahead of the curve by focusing on long-term industry trends instead of hot ad tech innovations.
Let’s dive into the Current E-Commerce Advertising Trends that are bound to change the way users interact with advertisements:
1. Programmatic Advertising
Touted as the future of Ad buying, this trend is gaining some serious momentum. Programmatic Advertising helps to automate the decision-making process for buying advertisements.
Programmatic advertising aims to eliminate human errors that plague Ads, therefore making the whole Ad buying process efficient. It achieves the former by targeting specific audiences and demographics.
By reducing the workforce required in the process, it also reduces operational costs. According to eMarketer, Programmatic Advertising is expected to make 25% of the total revenue in the digital advertising industry.
There have been problems implementing it on mobile devices due to its heavy dependence on tracking cookies.
Once it overcomes that hurdle, major E-Commerce companies are bound to follow automating Ad buying process on a large scale.
As mentioned below Advertising Trends are short to intermediate, to long term. This definitely is the latter.
2. Beacon Advertising
You would have to be living under a rock if you have not heard about beacons. But, just in case if you haven’t, we are here to guide you through the process.
Beacons are small wireless devices that transmit continuous radio signal which is detectable by smartphones. Beacons use Bluetooth connections to broadcast messages. They work on the principle of targeted advertising. Let’s give you an example of how Beacon Advertising works-
Suppose you are walking by your favorite gaming store and they are having a sale on PS4 gaming titles. There is a beacon placed beside the PS4 titles rack that alerts you about the sale when you walk by.
It also sends promotional offers directly to your smartphone. This way the user gets more engaged with the product and walks out satisfied.
Apple has already launched their iBeacon technology that is integrated within its latest products and it’s being used widely in the US by retail chains.